aka Rug Bread (at least I call it that)
Looks like a peice of carpet from some sixties apartment. Probably tastes about the same. I do not think it is possible to eat it with out putting lots of stuff on it, like butter or some creamy salad.
But still, some people like it. Creepy I know. Davið even like it, so we buy it.
You do not buy an entire loaf of this stuff though, it would probably kill you. You buy it in little packs of 4 slices, and trust me that is enough.